"To be, or not to be, that is the question.." is the opening phrase of a soliloquy in the "Nunnery Scene" of William Shakespeare's play, Hamlet. This world famous quote asks a question, and I believe this question has a distinct answer, and it lies within you.
TO BE is a positive life force statement that allows us to complete it with our own “brand” of being, offering the world a glimpse into who we are, what we stand for (or against), the standards by which we guide ourselves and how we view the world.
Because...it really is...all about you.
You ARE your brand
Truth: You only get one chance to make a great first impression.
As a PR and promotional strategist for much of two decades of my business, the expression really is noteworthy. As a forthcoming author, you want to be incorporating these principles now, not when you publish your book. Here's a great article by Jennifer Maloney from Entrepreneur, 4 PR Strategies You Should Be Using...