For more than 20 years, my communication company represented businesses, artists, theatre companies, and non-profit organizations and helped them gain attention from various media in order to promote their businesses, product launches, theatre productions, and gala events. In my role as publicist, I invested in personal relationships with the members of the media (necessary), and these media professionals shared their frustration with me time and time again, about the quality of the information they receive in the form of poorly organized presentation, poor grammar, lacking coherence and clarity.
Much of my consulting in those years was to advise on simple and common (not so common) sense ways to avoid what is a major setback before you even begin. It is a stumbling block that can be easily avoided.
Back then, social media was in its infancy, whereas now it is second-by-second commonplac