For more than 20 years, my communication company represented businesses, artists, theatre companies, and non-profit organizations and helped them gain attention from various media in order to promote their businesses, product launches, theatre productions, and gala events. In my role as publicist, I invested in personal relationships with the members of the media (necessary), and these media professionals shared their frustration with me time and time again, about the quality of the information they receive in the form of poorly organized presentation, poor grammar, lacking coherence and clarity.
Much of my consulting in those years was to advise on simple and common (not so common) sense ways to avoid what is a major setback before you even begin. It is a stumbling block that can be easily avoided.
Back then, social media was in its infancy, whereas now it is second-by-second commonplac
"To be, or not to be, that is the question.." is the opening phrase of a soliloquy in the "Nunnery Scene" of William Shakespeare's play, Hamlet. This world famous quote asks a question, and I believe this question has a distinct answer, and it lies within you.
TO BE is a positive life force statement that allows us to complete it with our own “brand” of being, offering the world a glimpse into who we are, what we stand for (or against), the standards by which we guide ourselves and how we view the world.
Because...it really is...all about you.
You ARE your brand
Truth: You only get one chance to make a great first impression.
As a PR and promotional strategist for much of two decades of my business, the expression really is noteworthy. As a forthcoming author, you want to be incorporating these principles now, not when you publish your book. Here's a great article by Jennifer Maloney from Entrepreneur, 4 PR Strategies You Should Be Using...